About
A career inside the brands your brand wants to become.
I'm Hanna Grönstedt: 15+ years across beauty, fragrance, retail and e-commerce, from global houses to founder-led scale-ups, working across Europe, the Middle East, Korea, the US and the UK. I've owned the full commercial product lifecycle, from strategy and sourcing to launch and portfolio. Now I help founders build the next version of their company.
The track record
Where I learned it.
Every seat taught a different part of the same craft: how a product brand makes money, and where it quietly stops making money.
- ✶CAIA Cosmetics · CPSO, Executive Management TeamProduct, sourcing and supply at one of the Nordics' fastest beauty scale-ups, from the executive team.
- ✶Rapunzel of Sweden · CPOSourcing, suppliers and product economics at the top table of a DTC scale-up.
- ✶Gucci BeautyLuxury beauty: what the world's most demanding brands require of every product decision.
- ✶Hugo Boss FragrancesFragrance at global scale: launches, positioning, commercial discipline.
- ✶H&M Group / & Other Stories · Global Purchasing & CategoryThe foundations: product, buying and category at world scale, inside one of fashion's most design-led houses.
Why founders let me close
Close, without threatening.
Founder-led brands are personal. The range is somebody's taste. The suppliers are somebody's relationships. The numbers are somebody's choices. I work close to all of it without making anyone feel corrected.
My work is measurable. Buying prices, margin points, payment terms, stock turns: you can put a number on every part of it, and we will. And when the next phase needs more than product work, I help build the organization itself: teams, ownership, decision frameworks, so the company scales without losing what made it special.
You keep the magic. I make sure it's paid for.
The whole job, in one line
Contact
Let's talk.
I work with founder-led beauty and fashion brands from Stockholm, on site and remote. If that sounds like your company, the first conversation is easy: bring your numbers or your range plan, and I'll show you what's there.